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This fee is perhaps the most lucrative of all, and by not charging it these three airlines are potentially leaving money on the table. Southwest in particular would have a tough sell on its hands, however, considering its fees do not with us campaign.
To keep up with the airlines, check out our. Second tier fees some airlines are looking to second tier fees, fees few passengers pay as a source of revenue. At least spirit does not pretend to be anything more than an a la carte carrier.
Some airlines are getting creative and coming up with new perks and initiatives to bring in revenue. Southwest and jetblue recently caused a stir when they hinted at potential onboard food sales in the near future. In southwest case this seems more like a rumor, but jetblue is already months into a test of onboard meals, and could begin selling food in may on long haul only.
Both ideas have been received positively, as neither airline would eliminate its free snack service if onboard meals were added. The lesson for airlines here is that customers respond well when they are not forced to pay a fee. Multiple carriers began testing and implementing in wi fi last year, and this year southwest announced it will add the service to its planes.
Virgin america debuted its own wi fi service when the carrier began from boston in february. Ironically, passengers were not that annoyed with either carrier, as most people prefer a new, clean pillow or no pillow to the old, used ones airlines traditionally offer.
Both us airways and jetblue took a free perk and put a price tag on it, but it seems both airlines chose the right perk in this case. And who could forget ryanair ceo michael o leary wondering aloud if his airline should charge passengers to use the restroom.
While this was never a serious suggestion, it does demonstrate that airlines will have to think creatively for ways to bring in new revenue. Kidding aside, these types of fees may very well reflect the future of air travel, as airlines look to add value to their product and charge for it rather than devalue their service by taking away complimentary features.
The end product is a better traveling experience overall, because travelers do not feel nickel and dimed to death but have the option of purchasing amenities that will improve their. This was among the most egregious fees to launch last year especially since the airline charged for water and clearly was not worth the trouble no matter how much money it brought in.
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