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Northwest has had to pull most of its point to point out of milwaukee because midwest airlines offered competing service with a better product than northwest at a competitive price. Northwest indianapolis operations have been more successful, and the airline has retained many of its point to point from that city.
If northwest or any other airline wants to use regional jets to build market share, they need to do it in a location which is relatively free of competition on nonstop routes, and which offers the traffic levels to sustain point to point to multiple destinations.
Colorado Ssprings, lexington, and buffalo are all examples of markets which could benefit from the introduction of regional jet point to point service. If airlines can find the right niches for these planes, then they will find a new life, because while their economics may be poor, there are still markets and routes where a regional jet is required and where that level of capacity is not a competitive disadvantage as many airlines with bloated regional jet fleets are now finding, but rather a competitive advantage.
Airlines may find that because regional jets enable them to closely tailor capacity to market demands and to grow focus cities and other markets slowly, they will become assets. But, airlines must ensure that the routes they do start will be able to sustain themselves with higher fares, so airlines would not have to have sell seats at fire sale prices like independence air, an expedient way to failure.
Airlines that fail to find ways to effectively redeploy their regional jets will find them increasingly costly and burdensome. Yes it will, and sooner than many have anticipated. It appears that skybus will essentially copy the ryanair model in the united states from its base in columbus, ohio.
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