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The columbus dispatch wrote about skybus wait for government approval in a recent article. Like ryanair, the exterior and interior of skybus aircraft will be covered with advertising, no free food or drink will be provided, attendants will sell a range of products on board, much like a retail store, and customers will need to pay to check luggage.
These revenues come from the commissions generated by vacation package sales, revenues from on board food and drink sales, and commissions generated by the sale of other services, such as travel insurance.
Skybus, like ryanair and easyJet, will also try to use alternate airports whenever possible. It is likely that they will initially serve airports such as orlando sanford instead of the primary orlando airport mccoy, st. Petersburg instead of tampa, and fort lauderdale or another nearby alternate airport instead of miami.
But while this airline seems to be adopting many proven cost cutting features of the ryanair model, they are also adopting some dangerous, unproven features which could hurt the airline's reputation. The most notable unproven feature is that the employee payscales will be comparable to a regional airline in other words, very low.
One individual writes about his experiences interviewing for a skybus attendant position here and some of the information in this post is taken from his accounts. Even ryanair and easyjet pay salaries in most cases competitive to their legacy peers, and the airline their business model is copied from, southwest, is one of the highest paying carriers in the united states which has enabled the company to retain quality employees, but it could be a liability for the carrier down the road.
Columbus is still too small a market to be starting an airline in skybus low fares may be able to stimulate the market and increase passenger numbers, but not as much as many believe. However, with a market where the largest carrier is Southwest, which already offers relatively inexpensive fares, skybus may be up against a tough competitor with a strong base of loyal customers in the area.
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