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Airline bulletin provides late breaking information on airlines, fares, and travel. The flights are aimed at travelers in the northern seattle suburbs, as well as those on the other side of the border who may be lured by lower fares from bellingham as opposed to vancouver.
This move is likely in preparation for allegiant air, which is preparing to start services to hawaii next year from a number of west coast cities. Several years ago, northwest tried to run allegiant off a number of routes from midwestern cities to las vegas by offering competing non stop, which ended miserably as northwest lost lots of money and dropped the routes soon after they started.
Jetblue and airtran also fought allegiant, and won, when all three airlines served orlando from newburgh stewart airport north of nyc. Allegiant has shied away from competition before, but increasingly, they will be unable to do so, and bellingham may be a case in point.
If allegiant responds, it could signal a new competitive aggressiveness by the carrier which needs to fight for market share. And these days, allegiant is better positioned, with better brand loyalty from travelers, as well as a reputation for delivering travel value.
The truth of the matter is that customers in this recession are looking for excellent value more than ever. And allegiant has very low costs, operates to airports close to where many people want to travel, and can offer very low prices for vacation bundles.
Frequent programs and lots of are important for business travelers. But for leisure travelers, being able to travel is most important. Being able to do so non stop, and on a mainline jet far more comfortable for the family than a tiny regional jet, is a bonus.
It will be interesting to see what destinations will get hawaii when allegiant makes the announcement. allegiant vs airtran, the duel for orlando. Instead, airtran has targeted these to orlando, a fast growing market for the company, and one that continues to hold up reasonably well despite the recession.
But while airtran is having to fight for market share, it possesses a number of advantages over Allegiant, the most important being its generally better value for consumers. Moreover, allegiant charges vacation travelers who are likely to check luggage more than if bag fees are paid at check in.
So on allegiant, to avoid paying excess fees, one must book at the airport, and pay bag fees at the same time.
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