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The signature debuts today as an integral part of the europ assistance logo block and reflects the support of its customers in all of life circumstances, from the most routine to the most exceptional, by offering them prevention, protection and assistance services in the areas of mobility travel and automobile health and home and family.
This positioning aims to meet consumers rapidly and considerably changing needs, demonstrating a real care revolution in services for individuals the combined effect of globalization, increased life expectancy, growing urbanization, mobility, health needs and increased free time generates an explosion in demand for increasingly personalized information, prevention, protection and support services, in everyday life as well as extraordinary circumstances.
It is for this reason that europ assistance, in referring to the concept of care that reflects the ideas of individual attention, cover, continuous protection and trust with regard to its customers and consumers, is asserting its goal to be the leading company in care services.
The new signature also asserts the group and the europ assistance brand global dimension by being entirely in english, which is used in all the group subsidiaries on the five continents where it operates. The use of blue and red in the signature increases the logo block power by strengthening the uniformity of the colors of both the logo and signature.
It also underlines the continuity in the development of europ assistance between the past and its ambitions over the next few years. The handwriting script font expresses closeness and above all the human relationship europ assistance has with its customers.
This signature also demonstrates the role that the group intends to play as a responsible company by contributing to a new type of solidarity and progress for its economic and social environment.
Following this buoyant growth phase, the group has set itself a new road map for the next five years aimed at strengthening the current strategy, primarily around four areas.
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